ExactTarget Connections 2014

ExactTarget Connections 2014 Windsor Circle Gold Sponsor

We are extremely excited to be Gold Sponsors at the digital marketing event of the year - ExactTarget Connections 2014

Stay Connected:
- Live tweeting with #CNX14 follow us for the latest: @WindsorCircle
- ExactTarget Official Conference Livestream
- Yup, there is an app for that!

Speaking Sessions:

How Australian Retailer SurfStitch is Making Waves with Data-Drive Lifecycle Marketing
Tuesday Sept 23, 1:45 PM - 2:30 PM Room 242

SurfStitch is the leading Australian online surf retailer, selling over 350 brands, and has recently acquired US online surf retailer, Swell.com. Tamara Falcke, Email Channel Manager and speaker extraordinaire, will share SurfStitch's comprehensive vision for data-driven lifecycle marketing. With the help of Windsor Circle's Retention Automation App at ExactTarget HubExchange, Tamara has undertaken a rigorous re-mapping of the customer experience, set up tests to evaluate automation best practices, and seen early wins from these automated program, which are getting 40% more open and 65% more clicks-through rates than standard promotional emails. Tamara Falcke is an email marketing manager, graphic designer and global branding wizard, with a wealth of experience in digital marketing. Andrew Pearson is a thought-leader in data-driven marketing, helping countless retailers delight their customers through data science, automation, and personalization.

Register now
, you do not want to miss this information packed session!

Andrew Pearson (VP Marketing, Windsor Circle
Andrew Pearson is an Australian-born, green-pants wearing digital marketer with 15+ years of marketing, ecommerce, and tech start-up expertise.  As VP of Marketing at Windsor Circle, Andrew overseas all marketing efforts and provides thought leadership and strategic guidance to thousands of retailers.  Andrew has an MBA from UNC Kenan-Flagler Business School, a background in email marketing automation and big data analytics, and has been an angel investor and advisor to over a dozen start-ups in Durham, NC, where he is based.

Tamara Falcke (Email Channel Manager, SurfStitch)

Passionate about customer communication in the digital space, Tamara Falcke has honed her skills with some of Australia’s most recognizable wholesale and e-commerce businesses. Her current role as Email Channel Manager is with SurfStitch.com – readily noted as the largest Australian Boardsports & Fashion Pureplay, with its sights set on global domination. Tamara supports this aim with data-driven decisions and customer-centric reasoning – solving problems by thinking outside the square. Tamara loves being involved in this area of rapid growth and is grateful to be always learning from seeing the numbers in action.

App Theater: Using your eCommerce data to power life-cycle marketing campaigns
Tuesday, September 23rd from 6:30-6:50pm.
Wednesday, September 24th from 12:30-12:50pm.

Windsor Circle's HubExchange apps connect a retailer's eCommerce data to ExactTarget, and implements high performance email programs that drive 57% open rates, 12% click rates, and 20% more revenue from repeat buyers.  These programs include automated post-purchase campaigns, dynamic product recommendations, predictive replenishment programs, win-back campaigns, abandoned cart recovery emails, and more.  See a live demo of Windsor Circle's app in action within an ExactTarget account, including cart recovery campaigns using our powerful new anti-gaming technology.


Brad McGinity, Windsor Circle's VP of Sales

Previous to co-founding Windsor Circle, Brad was a top-producing sales exec at Bronto. Brad then got his MBA at UNC Kenan-Flagler, during which he spent a year at technology venture capital firm IDEA Fund Partners

Mike Shepherd, eCommerce | Social Media Coordinator, Griffin Technology

A joint Windsor Circle and ExactTarget client, Griffin Technology is a leader in accessories and essentials for iPhones, iPads, and iPods.  Using Windsor Circle to power segmented and automated emails, Griffin Technology is mastering the art of data-driven lifecycle marketing.

Stop by the booth for...

  • Information on our newest product innovations
  • Great swag, such as our "Keep Calm and Keep Your Customers" Flask
  • A chance to win the ELF!

When: Tuesday, September 23rd through Thursday September 25th 2014

We're Giving Away An ELF!ELF ExactTarget 2014 Retention Automation Windsor Circle

We're giving away an ELF at #CNX14. You can earn more chances to win by completing certain activities:

  • +1 Visit the Windsor Circle Booth
  • +1 Attend the CloudCrawl Party for Retailers at Social!
  • +1 Register online here
  • +3 Tweet a photo of you in the ELF, with #CNX14, @WindsorCircle, @ExactTarget
  • +1 Attend our sessions (1 point per session)


CloudCrawl Party

Social, 245 McCrea St, Indianapolis, IN 46225 - walking distance from the Convention Center

We will be hosting a party for CloudCrawl on Wednesday, September 24.Starting at 9pm, and going into the wee hours, we'll be hosting Retailers, eCommerce businesses and their friends at Connections for a night of amazing fun at Indianapolis' most coveted venue, "Social", where speakeasy meets dance floor.  Stop by our booth to get access to premium drink tickets.  Don't miss this event!

Windsor Circle's Retention Automation Apps

Find us on the HubExchange!


Windsor Circle & ExactTarget Case Studies:

SurfStitch Automating a Wave of EngagementGriffin Technology iSegment Windsor CircleSpangler Candy Sweet Success