Windsor Circle Connect is a pre-built API which seamlessly integrates eCommerce and shopping cart platforms with email marketing software. We dramatically reduce the pain and cost of full integration between your eCommerce/Shopping Cart platform, Google Analytics, and Email software provider. Go beyond subscriber syncing and automatically see customer, product, purchase, and source data in a usable format within the email platform you already use. Find your Connection below.
We help retailers leverage their retail data by:
- Automatically pulling historical and ongoing data out of your eCommerce platform at a time of day/night convenient for your business.
- Syncing order data with source attribution data from Google Analytics, so you can tell how you are finding your best customers.
- Cleaning and formatting data to be usable in your email marketing campaigns (for example, converting "JOHN" to "John").
- Analyzing your data and adding RFM (Recency, Frequency, Monetary) retention scores to each customer so you can better segment, trigger, and personalize.
- Importing and updating valuable customer, product, and purchase history data into custom fields in your email software.
Integrations
- We currently have pre-built integrations between Magento, OrderMotion, Yahoo Store, Shopify, BigCommerce, AspDotNetStorefront, 3dcart, Volustion, and ChannelAdvisor and MailChimp, ExactTarget, Silverpop, WhatCounts, Bronto, VerticalResponse, Responsys, Emma, BlueSkyFactory, Constant Contact, and iContact.
- We integrate with Google Analytics. If you are leveraging Google Analytics to track visitor data by product order, we can aggregate source information help you assess customer segments by visitor source.
- Pricing is based on subscriber count, ranging from $350 to $2000/month.
Data Feed
- We connect additional eCommerce and email platforms, including in-house, home-grown, and custom built software, via a data-feed model, built to spec.
- Our technical team will assess your platform, and build an automated feed to export customer purchase history and other eCommerce data. This feed will then run through our automated retail analysis process, and deliver highly targeted customer segments and other custom data fields directly into your email marketing platform.
- Please contact our sales team for pricing.
The Windsor Circle Promise guarantees installation to activation in 3 business days or less for our pre-built integrations, or you get 30 days free.