The eCommerce pet industry is unique in that revenue is heavily replenishment based. Windsor Circle’s Predictive Marketing Software enables companies in the pet industry to leverage purchase data to strategically design email marketing campaigns with the highest potential for customer retention.
Companies in the pet industry using batch and blast email marketing are challenged with relevantly reaching their individual customers who are due for product re-fills. By integrating Windsor Circle’s data-driven marketing approach, our pet goods clients are able to not only trigger reminder emails to customers when they are due for product refills, but also make relevant product recommendations based on purchase history, educate customers on new products, reward best customers and retain churning customers. For example, clients can deploy Replenishment Campaigns to target pet owners when they are running low on supplies or even when a chew toy is on it’s last leg. Such data-driven marketing activities increase customer retention and customer lifetime values, driving new revenue streams for our clients.Client Spotlight: Pet n'Go Who We Work With
pet n'Go a Mexican-based online retailer specializing in pet food and goods, increase repeat buyers 47% by implementing a predictive marketing lifecycle strategy. By utilizing key campaigns such as post-purchase, cart recovery, win-back, and best customer campaigns, pet n'Go has maximized their customer engagement and retention.Download the Case Study