The online food and beverage industry is quickly growing, projected to reach $18 billion in sales by 2018. This eCommerce industry is unique in that revenue is heavily replenishment based. Windsor Circle’s Predictive Marketing Software enables companies in the food & beverage industry to leverage purchase data to strategically design email marketing campaigns with the highest potential for customer retention.
Food & beverage companies using batch and blast email marketing are challenged with relevantly reaching their individual customers who are due for product re-fills. With a data-driven lifecycle marketing approach, our food & beverage clients are able to trigger reminder emails to customers when they are due for product refills, and also make relevant product recommendations based on purchase history, educate buyers on new products, reward best customers and retain churning customers.Client Spotlight: CoffeeForLess Client Spotlight: Spangler Candy Resources Who We Work With
By leveraging purchase history data available through Windsor Circle, CoffeeForLess created a Replenishment campaign for their repeat customers. These automated emails are triggered to customers based on a predicted order date – this number is calculated using an algorithm that looks at each customer’s past order history to determine their optimal future order date.
This replenishment campaign has a 34.3% open rate and an 8% click rate. Additionally, they implemented a full lifecycle campaign to increase revenue by $500k in just 6 months.Download the CoffeeForLess Case Study
Spangler Candy, manufacturer of Dum Dums lollipops, welcomes new subscribers to their two email newsletters: Dum Dum Digest for consumers and Candy2Business for business clients. By offering a different newsletter for each segment, Spangler can send relevant products, offers, and messages to customers, such as smaller size products to consumers or bulk items for businesses.
This segmentation bodes well for customer engagement because customers are receiving messages that are relevant to their purchase needs. On average, these messages have a 46.5% open rate and a 16.8% click rate.
Download the Spangler Candy case study to discover how they used data-driven email campaigns powered by Windsor Circle to see their highest day of online sales since 1996.Download the Spangler Candy Case Study
Retailers in the food & beverage industry are in a unique position to get in front of their customers on a regular basis with predictive product replenishment, as well as lifecycle marketing campaigns. We work with mid-market and enterprise retailers, such as: