Windsor Circle's Message Stands out at SECV12: Better Segmentation. Instantly.

On Feb 29th, CEO Matt Williamson attended the South East Venture Conference 2012 in Tyson’s Corner, VA, along with dozens of dynamic high-growth companies and hundreds of investors.

Matt has been finding the support, questions, and feedback from the Venture Capital community particularly valuable. “It’s been an incredible experience being in such a tight concentration of venture capitalists. The overwhelming response is that we’re a compelling story for such a short amount of time that Windsor Circle has been around.  The VCs have been extremely helpful.”

Windsor Circle at SEVC 2012

Presented by TechMedia, SEVC promotes networking and interaction among leaders of tomorrow's economy.

Rick Smith, editor and co-founder of WRAL Tech Wire, reported from Tysons Corner on Windsor Circle’s pitch and following interest. We love his analogy of Matt drawing “venture capitalists as if he were selling Tiffany diamonds” – though we think Windsor Circle will have far better appreciation than diamonds.

We very much appreciate Rick’s proclamation that “if there were an award given for first-day's performance at SEVC 2012, Williamson would probably have won, based on the crowd surrounding him as soon as he finished an 8-minute presentation about where [Windsor Circle] is now - and where it seems to be headed.”

Online retail is poised to capture $55 billion, or 21 percent, of all marketing dollars in the near future, says research firm Forrester.  Windsor Circle aims to provide the leading eCommerce-to-Email platform integration solution.  Smith captures our value proposition well:

“Better Segmentation – Instantly”

Windsor Circle offers plug-and-play capability within hours of a deal and at a fraction of the cost.  One client, Internet 500 member Artbeads.com, reported a 58 times return on investment in just three weeks.

We’re excited to attend events like SEVC12 backed up by a great and growing team – with 3 new sales associates added in February.  From our $350,000 angel to our recent second fundraise of just over $400,000 – both closing fast and oversubscribed – we are inspired by the velocity that a company can gain with the backing of committed, collaborative, and connected investors.

Joe Procopio, local entrepreneurial writer for TechJournal, noted that “while Groupon, Facebook, and Zynga dominate the exit talk, crowd funding made up a large portion of the entry talk.”  For Windsor Circle, SEVC12 was our kind of crowd-funding opportunity.

The SEVC strives to support entrepreneurial activity, innovation, and the resultant economic development of the Southeast, while understanding the importance of investment capital to those goals. Great speakers this year included Mark Heesen, President of NVCA; Chuck Templeton, Founder of OpenTable; Prashanth Boccasam and Sean Glass at Novak Biddle; and Jason Caplain, GP at Southern Capitol Ventures.  Other RTP-based presenting companies were Springmetrics, Netsertive, Katharos, and StrikeIron.

Windsor Circle is thankful and humbled to have been spotlighted at SEVC12, and look forward to sharing follow-up news about our growth and upcoming fundraising round.

 

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