Windsor Circle is a proud sponsor of the fifth annual XChange Conference, where Demandware clients meet for a source of fresh ideas, insights and inspiration. This year's theme of shaping the future of retail combines two and a half days of valuable presentations on how to grow your business.
Read on to learn which breakout sessions we recommend you attend.
Tuesday, April 14th from 11:00am – 11:45am
Shoppers are a driving force behind change in the retail industry. In this session, speakers from Demandware and Forrester Research will share the data behind the growth, and discuss how retailers can put shoppers at the forefront in order to take advantage of these trends.
Tuesday, April 14th from 1:30pm – 2:15pm
This session identifies website optimization strategies that retailers commonly overlook. Demandware clients, including Coach, Crocs, and World Wrestling Entertainment, will share how these practices have helped them successfully optimize their website and improve their metrics.
Tuesday, April 14th from 2:30pm – 3:15pm
During this session, a senior industry strategist from Demandware will reveal some of the most interesting consumer findings and trends from a variety of sites using their platform. The session will showcase opportunities and threats, and offer guidance to create more impactful customer engagement.
Wednesday, April 15th from 1:00pm – 1:45pm
In this session, representatives from Demandware, as well as Windsor Circle client L’Oréal, will examine benchmark findings from 400+ customer journeys to understand metrics to evaluate to improve the online cart and checkout process. The session will also offer proven methods to reduce abandonment and increase shopper conversion.