Mobile Marketing Domination & Responsive Design

According to one study, there will be at least 10 billion mobile devices in the world by the year 2017. Of those, 54 percent will be smartphones. This is why it’s becoming increasingly important to understand the quickly growing mobile market.

By now, desktops computers are a thing of past. In February 2014, desktop Internet usage handed over its crown to the mobile data usage. Both consumers and retailers are benefiting from this change: 56 percent people say that shopping from their mobiles is more “enjoyable” than any other means. 34 percent of the people like to buy directly using their cellphones while 65 percent of these people do all the research on their mobiles about the product that they want to buy but buy it in-store only. And that is not all, a whopping 25 percent shoppers will NOT shop from a store or a brand without a mobile app.

Mobile phones are also an ideal platform for social media: 3 out of 5 people are more likely to buy a product that they come across on a mobile ad than elsewhere and revenue of $119 billion is expected to be made by retailers through m-commerce. Over 80 percent of the users rely on their mobile phones to access and perform their initial research on social media.

These statistics clearly point to the trend that is here to stay, The impact that mobile Internet is having on the market is tremendous. The brands are happy of course; they have seen a five-fold increase in user engagement with the single largest contributor being the smartphones. While marketers are finding means to fully exploit the opportunity and engage consumers via their mobiles, the debate continues about the negative health concerns arising from the high smartphone usage.

Responsive Design

Many businesses and builders are in a quandary over how to accommodate mobile users - app or responsive web.

While building app may seem like the most obvious solution, it’s still quite a task trying to cover all app stores and different devices being used by a diverse range of mobile customers.

That’s where responsive web design proves effective. It’s a win-win proposition for both user and the business. It adds fluidity, works seamlessly across devices and needs to be created just once.

Going Responsive also bodes well for your search rankings as most search engines, including Google, prefer responsive websites over separate sites for each type of device. Responsive design facilitates easier indexing of your site content as well as saves your business time and development cost of building a separate site for desktop, tablet, and smartphones.

As mobile use continues to grow and determine the course of internet traffic--at least until something bigger and better takes over--responsive design is the best solution for businesses.

For more information on why mobile is currently king, see the infographic below:

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