So, you have made plans to crush your Black Friday and Cyber Monday... You know that you are driving sales on the weekend following Black Friday and on the week leading up to Christmas.
What about those precious days in between or just after the mad rush?
Black Friday/ Cyber Monday is your opportunity to communicate to your customers that they would be crazy to not come back and purchase during the weeks following the peak traffic times.
These big days are your chance to obtain new customers, allow them to maximize their purchases with your major markdowns, and, most importantly, turn them into repeat customers. Use heavy traffic days to drive promotions to your slower weeks during the Holiday season i.e, on Black Friday shoppers receive a promotion or coupon only valid during the next “lull” week.
Your planning this holiday season should feel like a countdown with every day being just as important as the next. Take time to analyze your peak days, hours, and promotions then use this information as a vehicle to drive success during your slower times.
There are many ways to do this:
Time oriented promotions: Isolate your promotions, gift cards, and free shipping campaigns specifically around your lull period dates.
Attachments! You know your customers loved your Cyber markdown on some of your most popular products. Set up time specific follow-up promotions to drive customers back fro all the items they need to go with them.
Do not underestimate the power of a gift card. Gift cards are reasons to come back and spend more. Use gift card promos whenever possible.
Wrap up your holiday season by filling in those lull weeks with traffic and keep your customers coming back to shop into the New Year!