Free Webinar: Holiday Email Marketing Segmentation Strategies

On August 14th, we're co-hosting free webinar on Segmentation Strategies for the 2012 Holiday Season.

Presented by Brad McGinity, co-founder Windsor Circle, and Rich Lyons, CEO of Lyons Consulting Group
Tuesday, Aug 14, 2012 3:00-4:00 PM EST

In this webinar, we will share strategies for effective email marketing segmentation for the 2012 holiday season.  As competition intensifies for holiday retail shopping dollars, it is more important than ever to leverage your customer purchase history and other eCommerce data to deliver targeted, personalized, relevant offers through your email marketing campaigns.  Now is the time to conduct the analysis to identify your key segments in order to define the content, products, and offers you’ll use to maximize ROI this holiday season.

In this webinar you'll learn about:

  • Conducting analysis on purchase data to ID key customer segments
  • Identifying trends from prior holiday seasons to properly time email campaigns
  • Targeting last-minute holiday shoppers based on last year’s purchase data
  • Offering shipping specials to relevant segments
  • Identify and reward your best customers with exclusive holiday deals

Brad McGinityBrad McGinity, Windsor Circle
Brad leads marketing and sales for Windsor Circle, and has spent the last five years working with e-commerce marketers to help them increase revenue through better customer retention. Prior to Windsor Circle, Brad worked at Bronto Software, a leading email marketing service provider to the e-commerce industry.

This webinar is free to attend, but space is limited. Click here to register now.


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