Research Triangle Park, NC – September 8, 2011 – ChannelAdvisor, a global e-commerce platform provider that enables retailers to sell more across online channels, today announced a partnership with Windsor Circle to provide purchase history email integration for ChannelAdvisor Webstores customers. ChannelAdvisor Webstores customers can now add targeted email marketing capabilities instantly, allowing them to recover abandoned shopping carts, send product recommendations and segment customers based on buying behavior and purchase history.
Windsor Circle, a start-up launched this year, provides integrations from ChannelAdvisor Webstores to the most popular email marketing platforms like ExactTarget, WhatCounts, Bronto, Constant Contact, MailChimp, iContact and Vertical Response. These integrations enable retailers to leverage customer purchase history and personalize promotions.
“E-commerce marketers have a difficult time accessing their own sales data because you have to do custom integrations, which are costly, slow and unsupported. These integrations took months to build, but with Windsor Circle‘s solution, a retailer is ready to go in minutes,” said Matt Williamson, CEO of Windsor Circle. “We’re providing ChannelAdvisor Webstores customers with integration to virtually any email marketing provider—now they can personalize emails, build in product recommendations and much more.”
Windsor Circle conducted a survey at ChannelAdvisor’s Catalyst conference this spring and found that 53 percent of those who filled out the survey were not using purchase history to segment their email marketing subscribers, yet 93 percent of them wanted that capability.
“Oftentimes retailers mass-email the same offer to everyone in their database due to a lack of time or ability to segment,” said ChannelAdvisor Webstores Product Manager Marc Sebes. “Thus, they offer a $20 sweater to a customer that usually spends $150 or vice versa. To reduce costs, increase conversion rates and keep customers reading these email promotions in the future, more targeted offers are critical. Windsor Circle now makes this easy for our Webstores customers, which will surely improve their bottom line.”
ChannelAdvisor will be exhibiting at Booth #507 for the Shop.org Annual Summit September 12-14, 2011. Retailers interested in learning more can visit the booth to speak with representatives from both ChannelAdvisor and Windsor Circle.
ChannelAdvisor is a global e-commerce platform provider that helps retailers sell more online through channels such as marketplaces, paid search and comparison shopping, and with webstores and rich media solutions. Widely respected as a trusted advisor for more than 3,000 top e-commerce brands, ChannelAdvisor calms the chaos of online selling by enabling retailers to submit one inventory feed to the ChannelAdvisor platform where it is translated to fit the specifications of hundreds of e-commerce channels and distributed accordingly. In 2010, ChannelAdvisor managed $2.8 billion in gross merchandise value (GMV) on behalf of retailers of all sizes including Saks, Dell, Brookstone, and more than 30 percent of the Internet Retailer Top 500 online retailers. ChannelAdvisor is headquartered in Research Triangle Park, NC with offices in New York, Seattle, Australia, Ireland, Germany and the United Kingdom. For further information, visit www.channeladvisor.com.
About Windsor Circle
Windsor Circle increases revenue for eCommerce Marketers by freeing data locked in the eCommerce ecosystem. By providing integrations to the leading software platforms used by online retailers, Windsor Circle provides marketers with instant access to shopping cart, order management, and eCommerce data. Windsor Circle's Intelligence engine goes beyond reporting and analytics. We provide insights and recommendations that double and triple email marketing revenue, plus there is no software to learn and I.T. doesn’t get involved. It's software for eCommerce marketers, with a focus on the bottom line. For additional information, visit windsor-fix.gethifi.com.