Memorable = Emotional
In creating your messaging around holidays there are key tactics to keep your information at the top of your customer’s mind and hearts.
These two Father’s Day ads really pull at the heart strings and allow the reader to engage with a feeling. Eliciting an emotional response from the viewer is far more effective and memorable than simply showcasing a product or promotion.
Separate yourself from the pack! Humor is a great way to do this creatively.
There are many ways to do use humor in your email marketing:
Explore your brand and ensure that you keep the right tone for your audience. Let’s look at two men’s shaving companies and see how they use humor effectively.
The Art of Shaving
Clean – allow photography to do the work and send the message
Incorporates product in image without it being the center of attention
Brand messaging is clear but small (placing the importance on “Happy Father’s Day”)
Add a call to action area, i.e. a small gift promotion, a products bar or a link to new product lines.
Read this text:
Your customers want to know who you are. They want to feel like they are connecting to real people.
Who are you? Not just as a brand but as a person?
Give your customers a peek behind the curtain!
This is a great example showing a little more about who is behind the brand and reminding the audience of the personal values driving the products.
Tactics used here:
Want to learn more about messaging and email cadence this Spring? Download a free ebook with tips on creating effective marketing campaigns this Mother’s Day, Father’s Day and Graduation. Download Windsor Circle’s Moms Dads & Grads ebook.