Blog

5 Ways to Make your Website more Mobile Friendly and increase sales

| by Rosa Fattahi, Windsor Circle | Share on Google+

Increase Mobile SalesFrom the Pro's: Increase eCommerce sales with a mobile optimized website. With the ever-increasing prevalence of online shopping via mobile devices, more and more retailers are adapting optimizing email campaigns for portable devices. But are they doing enough to optimize the mobile eCommerce experience of their websites, once users get there... read more

Top 10 Data-Driven Campaigns

| by Polly Flinch, Windsor Circle | Share on Google+

When customer, product, and purchase history data is available in your email marketing platform, it's easy to create personalized automated emails that will re-engage your customer base, increase revenue, and build trust in your brand. We recommend marketers prioritize these top 10 data-driven campaigns...read more

 

Sweet Success

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Spangler Candy Sweet Success"We really wanted to get more eCommerce sales out of our current customers instead of spending money to acquire new customer." - Jim Knight, VP of Marketing and eCommerce, Spangler Candy

With the combined power of Windsor Circle and ExactTarget, Spangler Candy was able to leverage product, purchase, and customer data to power automated emails targeted at retaining churning customers and welcoming new ones. The results, have been stunning. Spangler Candy (maker of candy favorites Dum Dums and Candy Canes) has seen 66% more opens and 45% more clicks than average emails from 2013. Read more here.

 

On Securing Series B Funding: an Interview with our CEO

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Matt Williamson CEO Windsor CircleWhile at eTail East in Philadelphia, we sat down with CEO Matt Williamson to hear his thoughts on the culmination of a successful Series B fundraising process.  Here's what Matt had to say.





Windsor Circle Closes $5.25M Series B from Comcast Ventures and Existing Investors

| by Andrew Pearson, Windsor Circle | Share on Google+

Windsor Circle Series B Funding VideoWe're incredibly excited to announce the completion of a $5.25 Series B Funding Round!  The infusion of capital will be used to support the company’s tremendous growth.  Comcast Ventures, the venture capital affiliate of Comcast Corporation, led the funding round, and existing investors IDEA Fund Partners and Triangle Angel Partners (TAP) also participated. Steve Case, AOL founder and active investor, added $100k of funding to the round.  Check out our full press release and video release featuring commentary by Windsor Circle’s investors!

Windsor Circle Unveils "Anti-Gaming" Abandoned Cart Recovery technology at eTail East Conference

| by Andrew Pearson, Windsor Circle | Share on Google+

We've just arrived at the eTail East conference in Philadelphia this week, where hundreds of eCommerce executives and industry thought leaders will meet with vendors like Windsor Circle, and share and learn best practices and retail innovations.  I'm excited to announce that we're chairing "Email Personalization Day" on Monday, and are launching our new, proprietary "Anti-gaming" technology as part of our Abandoned Shopping Cart solution.  What's more, we're hosting a VIP party for retailers and our partners on Tuesday night at TIME Whiskey Bar & Restaurant, and hosting a special event at our booth on Tuesday at 2pm, with a surprise announcement.  Read more here!

Ecommerce Sales Grow by 11% in 2014, Expected to hit $294 Billion by Year End

| by Rosa Fattahi, Windsor Circle | Share on Google+

Ecommerce sales are on the rise. In fact, revenue generated from online sales in the U.S. is expected to reach $294 billion by the end of 2014, an 11.7% increase over the $263 billion seen in 2013, according to Forrester Research Inc.’s report published earlier this quarter.  Read more here.