Top 10 Data-Driven Campaigns

| by Polly Flinch, Windsor Circle |

When customer, product, and purchase history data is available in your email marketing platform, it's easy to create personalized automated emails that will re-engage your customer base, increase revenue, and build trust in your brand. We recommend marketers prioritize these top 10 data-driven more


Sweet Success


Spangler Candy Sweet Success"We really wanted to get more eCommerce sales out of our current customers instead of spending money to acquire new customer." - Jim Knight, VP of Marketing and eCommerce, Spangler Candy

With the combined power of Windsor Circle and ExactTarget, Spangler Candy was able to leverage product, purchase, and customer data to power automated emails targeted at retaining churning customers and welcoming new ones. The results, have been stunning. Spangler Candy (maker of candy favorites Dum Dums and Candy Canes) has seen 66% more opens and 45% more clicks than average emails from 2013. Read more here.


Windsor Circle Closes $5.25M Series B from Comcast Ventures and Existing Investors

Windsor Circle Series B Funding VideoWe're incredibly excited to announce the completion of a $5.25 Series B Funding Round!  The infusion of capital will be used to support the company’s tremendous growth.  Comcast Ventures, the venture capital affiliate of Comcast Corporation, led the funding round, and existing investors IDEA Fund Partners and Triangle Angel Partners (TAP) also participated. Steve Case, AOL founder and active investor, added $100k of funding to the round.  Check out our full press release and video release featuring commentary by Windsor Circle’s investors!

Windsor Circle Unveils "Anti-Gaming" Abandoned Cart Recovery technology at eTail East Conference

| by Andrew Pearson, Windsor Circle |

We've just arrived at the eTail East conference in Philadelphia this week, where hundreds of eCommerce executives and industry thought leaders will meet with vendors like Windsor Circle, and share and learn best practices and retail innovations.  I'm excited to announce that we're chairing "Email Personalization Day" on Monday, and are launching our new, proprietary "Anti-gaming" technology as part of our Abandoned Shopping Cart solution.  What's more, we're hosting a VIP party for retailers and our partners on Tuesday night at TIME Whiskey Bar & Restaurant, and hosting a special event at our booth on Tuesday at 2pm, with a surprise announcement.  Read more here!

Email Receipts Open New Doors for Lifecycle Marketing

Electronic, emailed receipts are expanding the possibilities for lifecycle marketing by giving retail and eCommerce merchants a new and innovative way to reach out and market directly to existing customers.  Emailed receipts are also becoming increasingly popular among consumers for the paper, time, and clutter they save. But this growing acceptance of emailed receipts is an indicator of the changing expectations among today’s consumers, who are becoming more open to email and future marketing contacts from retailers.  Read more.