"We really wanted to get more eCommerce sales out of our current customers instead of spending money to acquire new customer." - Jim Knight, VP of Marketing and eCommerce, Spangler Candy
With the combined power of Windsor Circle and ExactTarget, Spangler Candy was able to leverage product, purchase, and customer data to power automated emails targeted at retaining churning customers and welcoming new ones. The results, have been stunning. Spangler Candy (maker of candy favorites Dum Dums and Candy Canes) has seen 66% more opens and 45% more clicks than average emails from 2013. Read more here.