Blog

Cyber Monday 2013 Results and 2014 Predictions

| by Andrew Pearson, Windsor Circle | Share on Google+

Cyber Monday 2013 Crushes itCyber Monday crushed it again... Read more to see the 2013 results and 2014 predictions. Highlights include: eCommerce sales grew 16% year-over-year, mobile sales grew 80%, and Cyber Monday was the biggest online shopping day in history with a 20.6% increase in online sales.

Key Holiday Email Campaigns for 2014

| by Andrew Pearson, Windsor Circle | Share on Google+

The most important campaigns for eCommerce retailers to implement during the 2014 holiday season are driven by customer segmentation along with the automation of email marketing. read more

 

 

 

 

 

Meet Magento NY 2014 Gold Sponsor

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Join us at Meet Magento NY 2014, the leading Conference for the Magento Community. As Gold Sponsors you can find us at #13 booth and learn about our newest automation innovations for the Magento eCommerce Platform. read more

5 Ways to Make your Website more Mobile Friendly and increase sales

| by Rosa Fattahi, Windsor Circle | Share on Google+

Increase Mobile SalesFrom the Pro's: Increase eCommerce sales with a mobile optimized website. With the ever-increasing prevalence of online shopping via mobile devices, more and more retailers are adapting optimizing email campaigns for portable devices. But are they doing enough to optimize the mobile eCommerce experience of their websites, once users get there... read more

Top 10 Data-Driven Campaigns

| by Polly Flinch, Windsor Circle | Share on Google+

When customer, product, and purchase history data is available in your email marketing platform, it's easy to create personalized automated emails that will re-engage your customer base, increase revenue, and build trust in your brand. We recommend marketers prioritize these top 10 data-driven campaigns...read more

 

Sweet Success

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Spangler Candy Sweet Success"We really wanted to get more eCommerce sales out of our current customers instead of spending money to acquire new customer." - Jim Knight, VP of Marketing and eCommerce, Spangler Candy

With the combined power of Windsor Circle and ExactTarget, Spangler Candy was able to leverage product, purchase, and customer data to power automated emails targeted at retaining churning customers and welcoming new ones. The results, have been stunning. Spangler Candy (maker of candy favorites Dum Dums and Candy Canes) has seen 66% more opens and 45% more clicks than average emails from 2013. Read more here.