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The Psychology Behind the Post Purchase Email Series

| by Polly Flinch, Windsor Circle | Share on Google+

Windsor Circle Blog - Psychology Behind Post PurchaseThere are many do's and don'ts in the world of email marketing, but how often do we stop and actually ask why? This article takes a look at the psychology behind the first purchase and setting up a post-purchase thank you series.

Learn more about the importance of design, wording, special offers and the subconscious nature of customer decision making.

‘Tis the Season to Develop a Cyber Monday Email Marketing Strategy

| by Andrew Pearson, Windsor Circle | Share on Google+


Get the most out of big days in the holiday buying season!
  The most important thing you can do heading into the holiday buying season is to understand who your customers are and begin setting up both segmented promotional emails, and personalized automated emails based on purchase and behavioral triggers.  Read more about Holiday Email Strategy.

 

 



3 Killer SEO Tips Learned at Internet Summit 2014

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3 killer SEO tips for eCommerce retailers to begin measuring, tracking, and improving their online presence that we learned from Matt Capala during his "Advanced Search & SEO Strategies" workshop. 
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Key Holiday Customer Segments & Email Suppression Lists for Online Retailers

| by Andrew Pearson, Windsor Circle | Share on Google+

Make sure you are prepared to send targeted marketing campaigns to the following unique segments during the holiday shopping season.  These segments can drive significant value, boosting your holiday online sales, if given more personalized treatment using data-driven email marketing.
Read the whole article here!

Marketing = Data + Expertise + Intuition

| by Polly Flinch, Windsor Circle | Share on Google+

Day one of Customer Engagement World 2014 has come and gone and one big theme has emerged: if you don't have access to actionable data, you're losing the race.

Read on to hear what thought leaders from Frank & Oak, American Express, SmartFurniture.com and more had to say.

10 Powerful Cyber Monday and Black Friday Email Campaign Ideas

| by Victoria Lopiano, Marketing Coordinator, WhatCounts | Share on Google+

WhatCounts WindsorCircle Email ExamplesWe teamed up with WhatCounts to create a list of 10 must-try emails for Black Friday and Cyber Monday. From mobile optimization to using social to your advantage there's a little something for all retailers here.

Click here to learn more.




#ETCafe: Getting Ready For The Holiday Season

| by Polly Flinch, Windsor Circle | Share on Google+

We discussed holiday emails to run this year on our most recent ETCafe with ExactTarget. During the discussion there were three key themes that emerged as important for retailers going into this holiday season. Read on to learn more.



North Carolina Technology Association

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Windsor Circle is excited to be the WINNER of both "Top 10 Startups to Watch" and "Best Fast Growth Small Company" at the North Carolina Tech Awards! Read more

 

 




Retail Holiday Ninja Webinar

| by Polly Flinch, Windsor Circle | Share on Google+

Holiday Email Ninja 2014Be an email ninja this holiday season and blow your competitors out of the water. Join Brad McGinity (VP of Sales) and Andrew Pearson (VP of Marketing) as they showcase 25 holiday emails that will dominate in the inbox. Register for the Retail Holiday Ninja Webinar (we will be hosting this webinar on two days 10/28 & 11/3). Click here to register and learn more.