Retention Automation Blog

Windsor Circle Implementation Process

| by Michael Huey, Windsor Circle | Share on Google+

Get the inside scoop from Michael Huey, Technical Onboarding Specialist, on the implementation process of Windsor Circle’s Retention Automation software. Learn what the client is responsible for and what Windsor Circle is doing during this initial setup phase.

Be Mine This Valentine’s Day

| by Enelda Butler, Windsor Circle | Share on Google+

Valentine’s Day is one of the busiest shopping periods of the year, especially for online retailers. In fact, 59% of shoppers say they prefer to buy their Valentine’s Day gifts online. Because of this, Valentine’s Day can be a highly competitive time for retailers, so it’s beneficial for them to develop a plan in order to stand out in their customers’ inbox. Read more to learn some key elements of an effective Valentine’s Day strategy

NRF 2015 Takeaway

| by Chelsea Raegen, Windsor Circle | Share on Google+

NRF’s flagship industry event, Retail’s BIG Show, held annually in New York City kicked off Windsor Circle’s first trade show of 2015. In it’s 104th year the event topped out at 33,000 attendees and the Windsor Circle team made an appearance clad in the well-known green pants.

Lifecycle Marketing Strategy

| by Enelda Butler, Windsor Circle | Share on Google+

More and more retailers are realizing that sending batch-and-blast emails to all customers is not an effective form of email marketing. This is where lifecycle marketing comes into play, which refers to marketing campaigns that address different customer needs as they progress in their relationship with a brand. Read more to learn about the benefits of a lifecycle marketing strategy.

Meet Client Success

| by Aviva Imbrey, Windsor Circle | Share on Google+

Windsor Circle created the Client Success team to help clients reach for the stars and hit home run after home run of revenue increases from their marketing campaigns. Take a peek into the Windsor Circle Client Success team and learn a little about their process, goals and what client's can expect.

Love is in the Air – Top Valentine’s Day Promotions

| by Yuyi Li, Windsor Circle | Share on Google+

Yes, it’s that time of the year again – Valentine’s Day, a day to give and receive love…in the form of gifts and goodies. To show our love and appreciation, the cupids here at Windsor Circle came up with some ways for you to target and retain your customers.

Valentine's Day Campaigns: January & February 2015

| by Amy Lynn McCarthy, Windsor Circle | Share on Google+

For this Valentine's Day, offering the right thing at the right time to the right customer is crucial for your email marketing ROI. The batch-and-blast approach goes against all email marketing best practices. To establish long-lasting, meaningful and enduring relationships with subscribers, marketers need to send targeted, relevant email promotions. 

Offers, promotions & discounts that work -- and ones that don't

| by Mallorie Moore, Windsor Circle | Share on Google+
Offers, promotions, and discounts are meant to drive sales, not diminish them. Learn tips and tricks on how to augment your promotion strategy with customer, product, and purchase data to truly target the right customers, at the right time, with the right message.

Ben McCormick

| by Aviva Imbrey, Windsor Circle | Share on Google+

Let's pull back the engineering curtain and take a peek into one of the brains behind the Windsor Circle Platform. Ben shares how his path landed him at Windsor Circle, words of wisdom for up and coming developers, and more.

100 ❤ email subject lines

| by Amy Lynn McCarthy, Windsor Circle | Share on Google+

Like the holiday itself, Valentine's Day newsletters should be filled with love. Your subject line is the gateway, so it has to persuade the recipient, firstly, to open the email and, secondly, to take an action. We have compiled one hundred examples of email subject lines to get you started on crafting your Valentine's Day marketing campaigns.