From the Pro's: Increase eCommerce sales with a mobile optimized website. With the ever-increasing prevalence of online shopping via mobile devices, more and more retailers are adapting optimizing email campaigns for portable devices. But are they doing enough to optimize the mobile eCommerce experience of their websites, once users get there... read more
When customer, product, and purchase history data is available in your email marketing platform, it's easy to create personalized automated emails that will re-engage your customer base, increase revenue, and build trust in your brand. We recommend marketers prioritize these top 10 data-driven campaigns...read more
"We really wanted to get more eCommerce sales out of our current customers instead of spending money to acquire new customer." - Jim Knight, VP of Marketing and eCommerce, Spangler Candy
With the combined power of Windsor Circle and ExactTarget, Spangler Candy was able to leverage product, purchase, and customer data to power automated emails targeted at retaining churning customers and welcoming new ones. The results, have been stunning. Spangler Candy (maker of candy favorites Dum Dums and Candy Canes) has seen 66% more opens and 45% more clicks than average emails from 2013. Read more here.
While at eTail East in Philadelphia, we sat down with CEO Matt Williamson to hear his thoughts on the culmination of a successful Series B fundraising process. Here's what Matt had to say.
We're incredibly excited to announce the completion of a $5.25 Series B Funding Round! The infusion of capital will be used to support the company’s tremendous growth. Comcast Ventures, the venture capital affiliate of Comcast Corporation, led the funding round, and existing investors IDEA Fund Partners and Triangle Angel Partners (TAP) also participated. Steve Case, AOL founder and active investor, added $100k of funding to the round. Check out our full press release and video release featuring commentary by Windsor Circle’s investors!
We've just arrived at the eTail East conference in Philadelphia this week, where hundreds of eCommerce executives and industry thought leaders will meet with vendors like Windsor Circle, and share and learn best practices and retail innovations. I'm excited to announce that we're chairing "Email Personalization Day" on Monday, and are launching our new, proprietary "Anti-gaming" technology as part of our Abandoned Shopping Cart solution. What's more, we're hosting a VIP party for retailers and our partners on Tuesday night at TIME Whiskey Bar & Restaurant, and hosting a special event at our booth on Tuesday at 2pm, with a surprise announcement. Read more here!