Even the "Big Guys" Have Room to Improve
Here we offer some email marketing tips based on an email we received after placing an order on Neiman Marcus' clearance web site LastCall.com. The email came with a special offer of a coupon code for free shipping on the next order of any amount. Neiman Marcus must not utilizing their customer purchase history data in the emails very well, or they would have noticed that we already used that exact same code when placing the order. Learn what Neiman Marcus did wrong, and how you can do better.