Windsor Circle's Retention Automation Platform helps online retailers keep their customers through data-driven, personalized and automated customer loyalty programs leveraging their existing eCommerce and email marketing software. Our platform solution provides value in 3 key ways:
- Connect: Guaranteed, pre-packaged, maintained integrations between eCommerce, analytics, and email software, covered by our 3 day installation promise.
- Analyze: Automated and ongoing analysis and reporting of eCommerce and customer data, including purchase history, products, segments, retention metrics, and more.
- Automate: Enables last mile execution of targeted, personalized, and automated retention marketing through a combination of nightly data analysis and imports, ongoing customer segmentation, and set-up of triggered and automated email campaigns that welcome, thank, reward, and retain valuable customers.
Our company was founded by email marketing and data management veterans from Bronto Software, Inc. and LSSiData. Investors include IDEA Fund Partners and former partners at U.S. Venture Partners and Sequoia Capital. Recently featured in Entrepreneur Magazine, The company is based in Downtown Durham, North Carolina, or as we like to call it: "The (Budding) Entrepreneurial Hub of the South."
Leadership
Matt Williamson | Co-Founder & CEO
Matt is the Goose and Maverick of Windsor Circle. He charts the path and sets in motion a company tackling the biggest data challenges facing online retailers. Prior to founding Windsor Circle, he spent five years as VP of Sales for email marketing company Bronto Software, and held sales leadership roles at SAS, edocs, and Network Software Associates. Matt is a double Tar Heel, with a BA and MBA with Honors from the University of North Carolina at Chapel Hill
Outside of Windsor Circle, Matt does it all: Habitat for Humanity, "Top 40 under 40 award," conference speaker, triathlete, amateur chef, dad and husband.
Chris Humphres | Co-Founder & CTO
Chris is the evil mastermind behind the technical operations here at Windsor Circle, except for one minor difference - he's not evil. It's a big technical challenge that he's leading our team to solve, but it's not his first rodeo, as the saying goes. 13 years ago, he joined a start-up called LSSi Data as one of the first employees, and rose to become VP of Research & Development before the venture-backed company was sold for more than $70M in 2007. Pair that with some PhD work at Duke, plus BS and MS degrees from the University of Alabama, and it's needless to say that Chris is the man for the job.
When not at Windsor Circle, Chris's hobbies are Alabama football, Alabama football (not a typo) and Alabama football (still not a typo).
Brad McGinity | Co-Founder &
VP of Sales
Brad's job is to make it rain. Something he did very well as a sales exec at Bronto Software. After that, he picked up an MBA from UNC Kenan-Flagler, during which he spent a year at technology venture capital firm IDEA Fund Partners. While at IDEA Fund, he executed due diligence on investments in Argyle Social and StatSheet. He also worked at software firm New Media Campaigns and the Special Olympics global headquarters.
When not leading sales and marketing at Windsor Circle, Brad moonlights as a dad, husband, home repair man, fantasy football league champion and runner.
Scot Catlin | Co-Founder &
Client Success Manager
Scot marries together a powerful mix of pure coding power and strategic marketing know-how. He's made a career of this wizardry while at LSSiData, Paragon Advanced Technologies, Bell Northern Research and Credit Suisse. At LSSiData, he was Director of Development where he managed teams developing and maintaining enterprise products for domestic and international clients.
In addition to Windsor Circle, Scot does international missions work with ministries in Haiti. He's also an adoption advocate, a rabid Steelers fan (don't hold that against Windsor Circle, please), husband and father of five.
Andrew Pearson | VP of Marketing
Andrew is a serial entrepreneur with a 15 year background in technology start-ups, management and digital and email marketing. Andrew has served as co-founder, consultant, employee, advisor, or board member for over a dozen internet start-ups. His first startup, HomeTownRent, is still the nation's largest rental property advertising platform for college towns 10 years after launch.
With an MBA from UNC Kenan-Flagler Business School, Andrew is proud to have been on the winning international Venture Capital Investment Competition team. In addition to leading Windsor Circle's marketing department, Andrew is an avid gardener, salsa dancer, runner and winter-sports enthusiast.
Advisory Board
Scot Wingo | CEO and Co-Founder
Channel Advisor
As CEO of ChannelAdvisor, Scot Wingo leads the company in its mission to provide retailers and manufacturers with the software and services needed to successfully sell their products via online sales channels. In tandem with his work at ChannelAdvisor, Scot is an industry thought leader, contributing regularly to several ChannelAdvisor blogs and speaking often at industry events. Prior to launching ChannelAdvisor, Scot occupied the roles of general manager of GoTo Auctions, CEO and co-founder of AuctionRover.com (acquired by GoTo.com) and CEO and co-founder of Stingray Software (acquired by RogueWave).
Scot received a Bachelor of Computer Science degree from the University of South Carolina and a Master of Computer Science degree from North Carolina State University. Scot has received numerous awards including Ernst and Young’s Entrepreneur of the Year and Triangle Business Journal’s Top 40 under 40.
Vince Beese | Senior Vice President of Worldwide Sales
Sugar CRM
Vince came to SugarCRM during the summer of 2012 to help establish and grow the company's enterprise business. He brought with him extensive experience in sales, having worked for Amadesa as chief revenue officer and TrustedID as vice president of sales and business development. He spent over six years building the sales organization at Experian CheetahMail, rising to the position of senior vice president of sales and marketing. Vince has also held senior sales positions at Digital Impact, LivePerson, AT&T and BPICommunications.
Mark Metcalfe | CEO
In The Swim
Mark Metcalfe joined In The Swim in July 2011 after a successful run at Gander Mountain and Overton's. He purchased Overton’s in 2003 for $20M with $7M of equity, and sold it to Linsalata Capital in April 2006, and then to Gander Mountain in December 2007 for $70M. Prior to joining Overton’s Mr. Metcalfe served as President of Angara E-Commerce Services, a Kleiner Perkins backed enterprise software company selling applications to direct marketers. Previous to this Mr. Metcalfe held various positions at Cendant including Executive Vice President of Entertainment Publications, and President of Cendant Membership Services, a roughly $1 billion direct marketing business. Mr. Metcalfe has also held positions at Bank of America and at Ernst & Whinney.
Stephen Wiehe | President and Chief Executive Officer
SciQuest
Since joining SciQuest as president and CEO in 2001, Steve has taken the company from an e-market exchange to the leading provider of on-demand eprocurement solutions for academic, healthcare and research-centric organizations. His vision for SciQuest's future led him to take the company private in 2004 and focus on creating a business-driven culture that provides organizations with a proven solution to achieve significant cost savings and advance their mission. Prior to SciQuest, Steve served as senior director, strategic investments & mergers and acquisitions at SAS Institute in Raleigh, North Carolina. He joined SAS in June 2000, after SAS acquired DataFlux Corporation, where he served as president and CEO. Steve serves on the Boards of BlueStripe Software, the NCTA, and the Council for Entrepreneurial Development, and is a graduate of the University of Kentucky