Developed specifically for eCommerce clients using SilverPop, our Abandoned Cart Recovery email series automates the recapturing of revenue from visitors who do not complete the checkout process. Our Abandoned Cart Recovery emails are significantly increase conversions for online retailers by specifically targeting your shoppers.
With the sharp increase in consumers choosing to purchase online via mobile, our responsive template is fully optimized for mobile viewing.
Our default timing for the 3 standard abandoned cart recovery emails are 1 hour, 1 day, and 3 days after abandonment, and these times are fully customizable to your business needs. You can send targeted recovery emails at a rate to support your shopper's buying window and your overall email cadence.
Our optional anti-gaming cart recovery templates provide a way to ensure that you are not "training" shoppers to abandoned carts in order to get a discount. If a shopper has already abandoned a cart and received cart recovery emails containing a discount, our anti-gaming technology ensures that on their next cart abandonment, the recovery emails they receive do not contain any discount codes. We recommend this best practice to mitigate against over-discounting and intentional abandonment.
Our SilverPop cart recovery extension includes access to our advanced Customer Data Analytics. The Tracking Center features a user-friendly interface to monitor cart recovery statistics and revenue generation. Track successful transactions, monitor conversion rates, and view additional revenue generated for any given date range. The interface displays exactly which types of re-marketing emails are currently being run, uses historical tracking to highlight top performing email campaigns and allows users to run and share numerous reports with your business to assist in marketing decision making and retention strategies.
Your dedicated Client Success team member provides assistance in creating shopping cart recovery email templates and help customize campaign templates to match your brand strategy.
Supporting up to 7 automated business recovery email templates:
Need help with your creating your design or creating content? We understand that your business is unique - our Recovery Experts can provide your business with assistance in creating an automated recovery strategy and providing full-service design and optimization of your email programs. Contact us today for a free no-obligation quote.