Guest to Best

The Customer Lifetime Value Game by Windsor Circle

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We created this fun and interactive game for retailers to learn ways to increase overall CLV of their customers by navigating through typical challenges, and opportunities, in the retail lifecycle. Huge results come from implementing a lifecycle marketing program which activates customers throughout their different stages and buying behaviors using predictive and automated campaigns.

Implement Lifecycle Marketing for your Ecommerce Business Today

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SHARE THIS GAME WITH YOUR TEAM!

We have created an easy to share downloadable version so you can take the game and play with your retail friends, pass around persona cards or simply hang up as a poster in your office. Click on any of the below game elements and you can download all of the game assets: 

GAME BOARD

(Click here or board to download)

 PRODUCT CARDS

(Click here or on the cards below to download full set)

PERSONA CARDS

(Click here or on the cards below to download full set)

PERSONA CHEAT SHEET

(Click here or on sheet below to download)

GAME INSTRUCTIONS

(Click here or sheet below to download)

EACH CUSTOMER IS AT A DIFFERENT POINT IN THEIR RELATIONSHIP WITH YOU

We help you envision each step of the customer journey, and develop the appropriate message for every point of the cycle. Your data should drive personalized marketing that engages customers in a relevant and meaningful way, automatically. This is where lifecycle marketing comes into play, which refers to marketing campaigns that address different customer needs as they progress in their relationship with a brand.

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A HOW TO GUIDE: IMPLEMENTING LIFECYCLE MARKETING!

DOWNLOAD IT HERE

Retention Lifecycle Marketing Guide for Retailers

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All downloadable elements are 2016 © Windsor Circle, Inc